The Team

 Project Leader

Duncan Catchpole

As the founder and owner of the Cambridge Organic Food Co., Duncan has more than twenty year’s experience in the sustainable food and drink sector. Duncan is a founding committee member of Cambridge Sustainable Food and has been leading CSF’s headline project of creating a Sustainable Food Hub for Cambridge since its inception. Duncan’s reputation as a pioneer and innovator of progressive, socially responsible business models has led to him speak at conferences and forums throughout the UK and Europe, notably including the ‘Harmony in Food & Farming’ conference and at the European Commission. In 2015 Duncan received the Living Wage champion award for the East of England. Duncan also founded the annual ‘Swim the Cam’ open water swimming event, originally to raise money and awareness for the Food Hub.

Project Manager

Alice Guillaume
Alice has a degree in Geography from the University of Cambridge. With a long-standing interest in sustainability, she strongly believes in the Food Hub’s holistic vision for creating a more sustainable food system and its focus on social, not just environmental and economic, sustainability. Alice was previously a Project Apprentice at the respected social kitchen project Made In Hackney.

Operations Coordinator

Lola Green
After studying Modern Languages, Culture and Society, Lola started her career as a translator in French and German before moving into Project and Operations management in the media and charity sectors. In 2015 Lola launched her own business, an online ethical children’s gift shop. An enthusiastic (if not always successful!) vegan cook, Lola is passionate about good food and its importance in the well-being of workers, communities, animals and the planet.

Marketing Strategy and Business Development

Vivian Hu Adams

Vivian’s educational background is in Biology and in French. She worked for 10 years as a scientific researcher before earning her Master’s degree in French and transitioning to an international commercial role.  She currently works in business development for a statistical and data sciences company that supports clinical trial sponsors.  Her interests include sustainable development and holistic health.

Business Strategy and Planning

Clare Morris

With a background in business strategy, development and planning Clare has taken the traditional business model canvas and reframed it with independent and charitable organisations in mind, for a more thoughtful and innovative purpose. Using it to precisely identify the originality of her clients’ business and connecting it with the voice of their ideal customer. 

Clare’s passion is creating a roadmap for confident business decision making and growth; with strategies that will stand the test of time, change and challenges.  When not working, her interests are creating a biodiverse garden, running, snowboarding and taking ever softer footsteps into sustainable and organic living.